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Midlands Co-op's support for Fairtrade Fortnight is in the bag

The Co-op is launching the UK's first supermarket Fairtrade cotton Bag for Life, as part of its extensive support for Fairtrade Fortnight.

The Co-operative Bag for Life, is the first to be made using Fairtrade certified cotton and will initially be available from selected Midlands Co-op stores. It has been in stores from Monday 26 February, which coincided with the start of the Fortnight.

The new Fairtrade Bag for Life costs 99p and is made from unbleached, biodegradable cotton, which is hand washable to prolong life. As well as being less harmful to the environment, the Fairtrade cotton bags guarantee a fair price and a better deal for disadvantaged Indian cotton growers.

Ends

Notes to Editors:

The Fairtrade cotton Bag for Life is available from the following Midlands Co-op stores (subject to stock availability):-

  • Market Street, Bakewell
  • Hazelwell Street, Stirchley, Birmingham
  • High Street, Erdington, Birmingham
  • Station Road, Castle Donington
  • Station Road, Glenfield
  • Cunliffe Drive, Northfield Avenue, Kettering
  • Dog & Gun Lane, Whetstone, Leicester
  • Boley Park Centre, Ryknild Street, Lichfield
  • Coventry Road, Market Harborough
  • Scalford Road, Melton Mowbray
  • Burley Road, Oakham
  • St Osyth's Road, Oundle

Co-Op Fairtrade Facts and Firsts

  • In 1992, the Co-op was the first supermarket to embrace Fairtrade by stocking Cafédirect.
  • In 2000, the Co-op introduced the UK's first Fairtrade bananas.
  • Co-op Milk Chocolate 45g was the UK's first own-brand product to carry the FAIRTRADE Mark.
  • In 2002, the Co-op converted all its own-brand block chocolate to Fairtrade.
  • In 2003, the Co-op converted all its own-brand coffee to Fairtrade.
  • The Co-op introduced the world's first Fairtrade mangoes and pineapples.
  • The Co-op's Fairtrade Chilean Carmenère was the UK's first fairly-traded supermarket own-brand wine.
  • The Co-op campaigns for and develops Fairtrade in communities and has launched guides on how to become a Fairtrade Town and how schools can become 'Fairtrade friendly'.
  • In September 2006, the Co-op launched the UK's first Fairtrade wines from Argentina.

For further information, or images or photo-opportunities, please contact:
Julie Potts / Alison Cooper at Midlands Co-op on 01543 414140


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